The Canadian brand CRAiLAR works only with natural fibers, using as little water and chemicals as possible in the process. CRAiLAR aims to introduce the sustainable vision into its entire production chain. Therefore, the organization stresses the natural character of its fibers, from growing the crops right up to spinning the yarns. The result is a cottony fiber that is not harmful to the environment.

In 2012, the USDA (the United States Department of Agriculture) awarded CRAiLAR with the 100% BioPreferred® label in recognition of the company’s efforts to use environmentally friendly products.