Goodfibrations was founded in 2012 by Marlous de Beer and Jos Cozijnsen. The duo wants to convert the public to slow fashion and unites brands that share their vision. The platform offers clothes that  revive the hip factor of sustainable and high-quality clothing. De Beer and Cozijnen avow that, while a lot remains to be done, more and more brands are embracing sustainability. By bringing them together, Goodfibrations makes it easy for consumers to buy green.