Case

Papita

The Dutch webshop Papita collects items that tell a story and that were produced fairly. Products that consist (mainly) of organic and/or ecofriendly materials get the Fair Fabrics label. Next, items that Papita knows were produced in good working conditions are labelled Fair Labour.

Papita wants to create special moments for its consumer. The items tell sell, then, are not merely useful; they create an entire experience instead. This is what Papita calls ‘mindful living’.

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