Lore Heyman, the creative mastermind behind Nous, wants to go back to basics with her Belgian brand. Honest materials and an ethical approach are the mainstay of the brand. Its clothing production is based in India, employing mainly local craftsmen. The brand pays attention to old traditions and local habits, for instance using a Bengali embroidery technique called kantha. The fabrics are dyed by hand, with all-natural dyes. Nous prefers pure fabrics like wool, silk or cotton to ensure the clothes’ longevity.

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