Outerknown is a sustainable menswear brand characterized by a transparent production chain. It was established by designer John Moore and World Surf League champion Kelly Slater. Their goal: to create stylish clothing with a sustainable message. To guarantee an honest production, Outerknown partners with the Fair Labor Association. In addition, it relies on Bluesign Technologies to get in touch with sustainable chemicals suppliers. Moore and Slater want to be open about their label, sharing their green vision on their website.