Sportswear giant PUMA has been finetuning its sustainability approach for many years. In 2002, PUMA published its first Sustainability Report and launched several projects to pimp the durability of their products.
Packaging was one of the first things to go green. PUMA approached Fuseproject to improve the way they pack and send their shoes and clothes. The idea was to reduce PUMA’s ecological footprint and to cut costs.
Together they created the Clever Little Bag. The net result: approximately 20 million Megajoules of electricity saved, 1 million liters of water conserved, 500.000 liters of diesel saved during transportation (due to the bag’s lighter weight) and lastly, 8.500 tons less paper consumed. To top it all off, the bag can be reused by the consumer and is 100% recyclable.
Bring Me Back Program
PUMA runs its ‘Bring Me Back Program’ in cooperation with recycling company I:CO. Both companies aim at encouraging consumers to recycle and reuse sports products by providing a convenient process:
consumers can bring used shoes, clothes and accessories to the ‘Bring Me Back’ bins in any PUMA store. These products are then reused or recycled. During the recycling process, they are broken down into fibers and reused to create raw materials from which, in turn, new products will be made.
PUMA uses the PUMA S-Index as an internal benchmark for the development and manufacturing of sustainable products. The index determines how much sustainable material a product needs to contain to be classified as ‘sustainable’. It also includes standards on social and working conditions in the factories.
PUMA’s sustainability initiatives are part of a larger strategy by parent company Kering. Kering encourages its brands to look for sustainable solutions throughout the chain.