tips & tricks

back The Buyerarchy of Needs’ - think before buying something new

Sarah Lazarovic had some doubts about what consumers really need these days and she used her reflections to compose her very own version of Maslow’s hierarchy of needs (image below).

The pyramid is an easy reminder -- perhaps you can keep it in your wallet and use it to remain critical next time you’re about to head for the cash register. (More information)

Buerarchy of Needs

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