We all know these little plastic bags with spare buttons that are tucked away inside new clothes. As a designer, why not take the extra step and add a little information on what to do when seams are torn, when buttons come off or when there’s a hole in your sweater?
Outdoor brand Patagonia has developed a handy Patagonia Product Care Guide. This valuable source of information teaches you everything you need to know, from sewing in a zipper to washing and drying a waterproof vest.
Several denim labels are also making their mark in this regard. The Dutch labels MUD Jeans and Kings of Indigo provide a free repair service or kit, for instance. The Swedish brand Nudie Jeans even offers two repair options. First, customers can visit a Nudie Jeans store to have their jeans fixed for free. Second, they can also decide to get to work themselves. In the latter case, Nudie Jeans sends them a Jeans Repair Kit. This lifesaver is completely free and contains thread, patches and a few other things that come in handy.
The Belgian brand Xandres, too, offers a free repair service as well as maintenance tips. The latter can be found on their website, as a part of the ‘Repair & Care’ program.
If you decide to do the repairs of your own clothing line, think it through thoroughly and incorporate this service into your business plan.