tips & tricks

back Design and/or production on demand

Don’t forget the sustainable option of designing and producing on demand.

By producing items only after you’ve sold them, you avoid creating an overstock (which becomes waste in the long run). Some business models draw on crowdfunding to help realize this.

Gustin is an example of a brand that initiates a crowdfunding campaign for each piece of clothing. Once a sufficient amount has been sold, production kicks off.

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