By involving your clients, you can create a bond between them and your brand/your product. You can boost customer involvement in various ways. Think for instance of:

• Involving your client in the design and production process; e.g. Unmade.
• Advising your client on how to wear your clothes (think styling advice, in-store workshops, online tips …).
• Advising your client on how to take care of your clothes; e.g. Royal Republiq.
• Creating a complete experience in your store/for your brand (think for instance of the experience a client has when having a suit made to measure).
• Offering a repair service to your clients (in the form of workshops or as an in-store service for instance); e.g. MUD jeans